Une étude de Parse.ly vient de démontrer que Facebook dépasse maintenant Google en termes de trafics vers les médias US.
Facebook draine désormais 39 % du trafic VS 36 % pour Google. Et l’écart ne semble pas près de s’arrêter.
Une nouvelle qui tombe à point nommé pour le réseau social qui souhaite étendre son activité vers l’édition de presse et qui pourrait lui permettre d’attirer les grands médias internationaux en leur proposant de désormais héberger leur contenu directement sur la plateforme.
En effet, on constate actuellement que les réseaux sociaux, avec Facebook en tête de liste, génèrent plus de trafic pour les médias que les agrégateurs comme Google Actualités.
Affaire à suivre donc…
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